A window into the creative process
Do you think you could describe your product or service in 1 minute? Better yet, could you explain whats new with your product or service in that same amount of time?
If you’ve never seen a “simple” piece of content being created. This post from Dropbox is a good window into that process. While no two projects are alike, Dropbox Peels back the curtain on core components that brought this project to life. For instance the visuals, music, voice actor(s) in addition to the nitty gritty of shooting the video and post-production.
Most important, after checking out the work Dropbox and their collaborators put into this project you will probably realize one thing. Just because something appears simple, it doesn’t always mean it was easy.